THE DIFFERENCE IN PRACTICENorby against a
Norby against a
conventional chatbot.
A chatbot waits in a text box and answers the question it was asked. Norby holds a conversation, sees what the customer is looking at, and hands your team someone who is ready to buy.
| Dimension | Norby | Conventional chatbot |
|---|---|---|
| How customers engage | Talk or type, and switch mid-conversation. | Typing only. |
| What you learn | Customers explain the whole situation out loud, in their own words. | Three or four keywords in a search box. |
| Awareness of the page | Sees the page the customer is on, so nothing gets explained twice. | No idea what the customer is looking at. |
| Quality of answers | Product knowledge, real comparisons and a recommendation. | Canned FAQ matches and deflection. |
| Personality | A character customers enjoy talking to. | Functional and forgettable. |
| Languages | Over 50 languages out of the box. | Usually one, or one per configured bundle. |
| Getting better | Every conversation surfaces gaps and trains the next answer. | Static until someone rewrites the script. |
| Handover | Passes a qualified customer with the need and the recommendation attached. | Drops a transcript into a ticket. |
| What the business gets | Structured commercial intelligence on intent and objections. | Chat volume and resolution counts. |
| Time to value | Reads your website and is live in about 10 minutes. | Manual intent trees and flow building. |
Same visitor. Very different conversation.
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