More sales. Fewer support requests. Better help for every customer.

Norby is an AI customer assistant. It helps customers choose, buy and get support.

It answers questions, recommends products, helps customers take the next step and resolves common problems after the sale. Along the way, it shows you what your customers want, where they get stuck and why they need help.

Free to create, no credit card needed, nothing goes live until you approve it.

Know what your customers need
TRUSTED BY TEAMS AT
  • Dell
  • Microsoft
  • Schweigen

“Norby turned our product catalog into a conversation. Customers get answers in seconds, and our team sees exactly what they were looking for.”

Anthony Fletcher · Director, Schweigen
THE PROBLEM

Customers shouldn’t have to
figure everything out themselves.

Most websites hand the work to the customer. Norby takes it back and helps them get where they are trying to go.

What a website asks people to do

  • Search the site.
  • Work out the navigation.
  • Compare products themselves.
  • Read the specifications.
  • Hunt through the FAQs.
  • Work out who to contact.
  • Explain the problem again to support.

What happens with Norby

“I need a bigger oven for a small kitchen, and it has to be easy to clean.”
Norby

The customer says what they are trying to do. Norby asks a couple of questions, explains the options and takes them to the right one.

CHOOSE. BUY. GET SUPPORT.

Help before the sale.
Help after it.

One assistant that helps customers pick the right thing, buy it, and sort out problems once it arrives.

01 / CHOOSE

Help more customers choose the right product.

Customers often know what they want to achieve without knowing what to buy. Norby asks a few questions, explains the differences, compares the options and recommends the one that fits.

“Which one is right for me?”
02 / BUY

Turn more questions into purchases.

Norby does not stop at answering. Depending on how it is connected to your site, it takes customers to the right page, adds the item to the cart, collects information, qualifies an inquiry or helps them reach checkout.

Help more customers get from “I’m interested” to “I’m buying.”

“Take me to the one you recommend.”
03 / SUPPORT

Resolve common problems before they reach your team.

Norby keeps helping after the sale. It answers from your manuals, FAQs, support documents, product information and policies, and walks customers through setup, product use and troubleshooting.

When it cannot resolve something, it collects the details and hands the customer over to a person.

“I bought this last month and something isn’t working.”
IT KNOWS YOUR BUSINESS

It learns from the
information you already have.

Your website, your products and specifications, your manuals, your FAQs, your support content and your policies. Norby answers from the business knowledge you approve, and gets more useful the more your customers use it.

See how Norby differs from a conventional chatbot
  1. More conversations.

    Customers share their questions, their situation and their problems.

  2. A deeper understanding.

    Norby learns what matters and where its knowledge can improve.

  3. Better answers over time.

    That learning helps Norby give more useful help in future conversations.

And with every new interaction, the learning continues.
LEARN

Know what your
customers need.

Every conversation tells you something your website analytics can’t. Norby listens to thousands of customer conversations and helps you understand what your customers are actually telling you.

Traditional analytics tells you

What customers clicked.

Norby helps tell you

  • Why they didn’t buy.
  • What confused them.
  • What they were trying to find.
  • What they wish you sold.
  • Why they needed support.

What that looks like Illustrative examples

WHY CUSTOMERS DON’T BUY
“A lot of customers comparing these two models don’t understand the difference in installation requirements.”
WHAT CUSTOMERS ARE ASKING FOR
“Customers regularly ask for a smaller version of this product.”
WHERE SUPPORT BREAKS
“18% of support conversations this month relate to the same setup step.”
WHAT INFORMATION IS MISSING
“Customers repeatedly ask a question that isn’t answered on this product page.”
WHAT IS WORKING
“Customers who ask Norby about these three features are more likely to progress toward purchase.”
ONE ASSISTANT

The same Norby, before
and after the sale.

Customers don’t think in departments. They ask Norby, whichever side of the purchase they are on.

BEFORE THEY BUY
  • “Which one is right for me?”
  • “What’s the difference between these two?”
  • “Will this work in my home?”
  • “Take me to the one you recommend.”
AFTER THEY BUY
  • “How do I install this?”
  • “Where can I find the serial number?”
  • “I bought this last month and something isn’t working.”
  1. Before purchase“Which one should I buy?”
  2. During purchase“Take me to it.”
  3. After purchase“How do I install it?”
  4. Support“Something isn’t working.”

And Norby can act, not just answer

  • Recommend a product
  • Compare two models
  • Take a customer to the right page
  • Add an item to the cart
  • Capture an inquiry
  • Book an appointment
  • Walk through a fix
  • Hand over to your team

The customer says what they need. Norby helps them get it done.

BEFORE AND AFTER THE SALE

Customers have questions.
Give them someone to ask.

Whatever you sell, people need help choosing it and help using it. Norby does both.

The right fit for their space.

From a new kitchen to a commercial fit-out, help customers work through sizing, specifications, compatibility and running costs before they decide.

A QUESTION YOU PROBABLY HEAR
“Will this fit the space, meet the spec, and what will it cost to run?”
Norby

Norby explains the differences between models, helps customers check sizing and compatibility, and guides the next purchase or quote. After the sale it answers installation, setup and care questions, and passes larger project inquiries to your team with useful context.

Industries we help

  • Lighting
  • Appliances
  • Furniture and mattresses
  • Kitchens
  • Bathrooms
  • Flooring
  • Windows and glazing
  • Outdoor kitchens
  • Pools, spas and swim spas
  • Home improvement
  • Solar
  • Battery storage
  • EV charging
  • HVAC and hot water
  • Home electrification
  • Smart home and security
  • Commercial fit-out
MORE CONTEXT. MORE USEFUL GUIDANCE.

People don’t talk
the way they type.

A quick query starts the search. Speaking gives customers room to explain what matters, whether they are choosing a product or describing a problem with one they already own. Norby is the assistant. Voice and text are simply how customers talk to it, and the choice is theirs.

A quick typed query

“Oven with pyrolytic cleaning”

A product and a feature. A useful starting point.

Room for the whole story

“I cook most nights, bake on weekends and often have two dishes going at once. I want something easy to clean, without paying for features I’ll never use.”

Norby can follow up: “Do you bake more often than you roast?”

Illustrative example. The extra context helps Norby understand the customer’s needs before recommending an option.

YOUR KNOWLEDGE. YOUR NORBY.

Ready in minutes.
Always in your control.

01

Start with your website.

Norby learns from the pages, products, manuals, FAQs and support information you already have.

02

Make it yours. Try it privately.

Ask real customer questions, refine its knowledge and set your handover points.

03

Add it to your site.

Install one script. Make Norby available to visitors when you’re happy with it.

WHERE YOU LEARN ABOUT YOUR CUSTOMERS

See why customers aren’t
buying, in their own words.

Find the questions your website isn’t answering. See which support problems keep happening. Understand what customers are asking for. Every conversation is a customer explaining what they want, and Norby keeps it in one place you can act on.

Conventional analytics

4,721

people visited this page.

You see the activity.
NorbyIllustrative example
  • 312customers wanted a quieter alternative
  • 87assumed installation was included
  • 54left because they could not work out compatibility
  • 2.7×more likely to buy Product B when they raised running cost
You understand the reasons.

What every conversation tells you

  • What customers actually want
  • Why customers aren’t buying
  • The questions that come up before a sale
  • Which products they struggle to choose between
  • Which support problems keep happening
  • What Norby could not answer
  • What information is missing from your website
  • What customers are asking you to sell

What customers want

What your customers asked for, and what stopped them

SAMPLE DATAMay 12 – May 18
Most common buying question
Which model fits my kitchen?382 conversations
Top reason customers stall
Installation requirements54 conversations
Repeat support problem
The same setup step18% of support

Conversations by intent

Product fit382
Comparison278
Compatibility196
Features154
Pricing112

Recent conversations

VisitorCustomer questionIntentWhen
AKWhich oven would suit how we cook?Product fit2m
MRCompare this oven with the next model upComparison18m
SJHow do I install the one I bought?Setup42m
TCWhere do I find the serial number?Support1h
DLAdd this oven to my shortlistHigh intent2h
Illustrative Norby dashboard. All figures shown are sample data.
YOUR NEXT CUSTOMER HAS A QUESTION.

More sales. Fewer support
requests. Better help.

Free to create, no credit card needed, nothing goes live until you approve it.

Norby
Meet your new team member.Knows your products.
Helps before and after the sale.